This is an NIL deal that just seems right.
Hooters announced on Tuesday that they have signed both John Daly and his son John Daly II to a name, image and likeness deal.
Little John, as he is affectionally called, is a freshman at the University of Arkansas where his father also played back in the 80s.
Both father and son will promote the Hooters brand through various marketing activities, including significant roles on social media and other digital channels.
This is the first NIL deal for both Hooters and Little John.
