Coors Light is taking advantage of an audible Steelers quarterback Russell Wilson called on Sunday Night Football couple weeks ago.
During a 3rd & 1 play against the New York Jets early during the game, Wilson can be heard yelling “Coors Light. Coors Light.”
“Pittsburgh, we heard the call.” Coors Light posted on social media.
The Colorado-based Molson Coors company changed an existing ad to insert the phrase into a spot showing people watching a football game inside a bar.
Bud Light is the official beer sponsor of the Pittsburgh Steelers so Coors can’t do anything official with the Steelers, but that doesn’t mean they can’t produce a “Coors Light. Coors Light” can.