Allen Iverson made a cultural impact during his career in the NBA and it may not be done just yet.
According to Yahoo! Finance, rapper Percy Miller – aka Master P – is interested in buying the sporting goods company and sneaker brand Reebok and his marketing plan includes making Iverson the Michael Jordan of Reebok.
“The way we look at Michael Jordan for Nike, we look at Allen Iverson that way in Reebok,” Miller told Yahoo!. “We need to bring him to the forefront. We need to bring in better designers. We also need to make this for the millennials. And I think that that would be a game changer.”
Adidas Group, which bought Reebok for $3.8 billion in 2006, confirmed that the brand was for sale a month ago after being in decline for the last few years.
Iverson has had a signature shoe deal with Reebok since 1996, but making Iverson the face of Reebok will not be without its own challenges as he may only appeal to a certain generation of fans.
The Hall of Famer last played in the NBA in 2010 and there are many young fans who probably never seen him play or fully appreciate the cultural impact he left on the game after his 17-year career.
Miller, who launched the sneaker brand Moneyatti in 2018, believes that Reebok can “definitely be revamped” and a majority Black ownership could make the brand cool again.
Hi bid to buy Reebok also includes former NBA star Baron Davis and an invitation has been extended to Shaquille O’Neal to “have a seat at the table.”
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