Deion Sanders on why he wants to be called ‘Coach’: ‘I’ve never stood for foolishness’


During his NFL heyday with Atlanta and Dallas, Deion Sanders went by “Primetime.” But as the Hall-of-Famer has made abundantly clear, he won’t respond to that anymore, preferring to be addressed as “Coach.”

Sanders’ insistence on the media calling him “Coach” rather than “Primetime” or “Deion” became apparent this summer when he chewed out a reporter—before walking out of a Zoom call—for not affording him the same respect as Nick Saban. Sanders, now in his second year coaching Jackson State, was asked about the incident during Friday’s appearance on First Take, and, while many felt he overreacted to what was otherwise a benign exchange, the 54-year-old maintains he did nothing wrong.

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