It's been 17 years since Diddy released his 2006 album, Press Play, and now he's back to introduce us to "the love era."
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The medial mogul announced his first solo album in years is on the way and it comes coupled with a star-studded trailer featuring Yung Miami, Justin Bieber, Mary J. Blige, Babyface, the Weeknd, Teyana Taylor and more.
"I present to you my new album. 'The Love Album: Off the Grid' September 15, 2023," Diddy wrote on Instagram, declaring "R&B is alive!"
The trailer inches at four minutes and follows Diddy's professional and personal life. Love is obviously a huge theme of the album as the trailer shows footage of time he spent with his late ex-girlfriend Kim Porter, his 10-month old daughter, Love, and Yung Miami of the City Girls who he seemingly "goes together" with.
"Why am I doing this? Especially with the success that I’ve had, especially where my life is, how stressful and treacherous this music industry is. Why would I just come back in here and have to do something that I don't have to do?" Diddy asks at the beginning of the trailer.
Answering his own question, Diddy said "we in the love era, that's the frequency that I'm asking y'all to be a part of," hinting at the meaning of the album.
"This like my life, my legacy. All I ever been is what a legend is. I'm not leaving here until the world is changed," declared at the end of the trailer. Check it out in full above.
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