Cracker Jack is adding a new face to its roster, after more than 125 years. To celebrate the women who are breaking barriers in sports, the iconic snack brand is introducing Cracker Jill.
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Cracker Jack partnered with Normani to rework the classic song “Take Me Out to the Ballgame.” The reimagined song and music video features updated lyrics to include the newly launched Cracker Jill. Normani says she enjoyed working with the brand as well as putting her flair on the record.
“I was excited when this partnership came about because I feel like representation is key. Looking at the design on the packaging, every girl is able to see themselves with Cracker Jill,” Normani told BET. “I had insecurity about being super ripped and muscular at a young age but my parents encouraged me that I was beautiful. Anything they can do, we can do better.”
Cracker Jill will have a series of special-edition bags that includes five different female representations. Just in time for the start of this year's baseball season! The Cracker Jill bags will be available at professional ballparks across the country.
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