Blue Bell announces new flavor inspired by famous St. Louis dessert: “Gooey Butter Cake”

Gallon cartons of Blue Bell ice cream
Gallon cartons of Blue Bell ice cream Photo credit Ali James/Shopper News via Imagn Content Services, LLC

Blue Bell has recently expanded into St. Louis and celebrated this new phase with a new flavor that Blue Bell Fans across the nation can enjoy!

Inspired by a famous St. Louis treat, “Gooey Butter Cake” is “flavorful Cake Batter Ice Cream combined with a luscious cream cheese swirl and rich, gooey butter cake pieces.”

Carl Breed, vice president, sales and marketing for Blue Bell, said in a statement on the ice cream’s website, “Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis.

“Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake.”

Gooey Butter Cake is available in the half gallon and pint sizes for a limited time.

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Featured Image Photo Credit: Ali James/Shopper News via Imagn Content Services, LLC