A nationwide protest is set to unfold this Friday, February 28, as fed-up consumers prepare to hit the corporate world where it hurts with a 24-hour economic blackout.
Driven by a bold grassroots movement, the boycott is taking aim at what many see as unchecked corporate greed and the alarming rollback of diversity, equity and inclusion (DEI) initiatives by big business.
The initiative, led by the grassroots activist group The People's Union USA, urges Americans to refrain from all spending for one full day. The goal is to disrupt the economy, raise awareness and ultimately "take back control of our economy, government and future," according to John Schwarz, the founder of the movement.
"For our entire lives, they have told us we have no choice, that this is just how things are, that we have to accept these insane prices, the corporate greed, the billionaire tax breaks, all while we struggle just to get by," Schwarz said in an Instagram video. "For one day, we are going to finally turn the tables."
The protest reflects growing frustration with large corporations that, according to activists, have prioritized profits over social responsibility. Critics argue that the rollback of DEI programs hurts marginalized communities, while the consolidation of power in a few mega-companies undermines local economies and democratic values.
The 24-hour blackout offers an opportunity for consumers to demonstrate their collective power. With a call to halt spending for one full day, the movement seeks to disrupt the status quo.
"Corporations and banks only care about their bottom line. If we disrupt the economy for just ONE day, it sends a powerful message," The People's Union USA says on its website. "If you believe in taking back power, breaking free from economic control, and building a future where the people 'not corporations' decide the direction of this country, then join us."
What's Off-Limits -- On February 28, participants are encouraged to:
• Avoid purchases at fast food chains, major retailers, gas stations and online giants like Amazon, Walmart and Best Buy.
• Refrain from using credit or debit cards for non-essential spending.
• Skip shopping in-store or online entirely for the 24-hour period.
What's Allowed
• Essential items such as food, medicine and emergency supplies are still permitted but must be purchased with cash from local businesses. The aim is to support small, community-driven enterprises while minimizing corporate influence.
This one-day economic pause is just the beginning. The People's Union has announced additional week-long protests targeting specific companies, including Amazon from March 7-14, Nestlé from March 21-28, Walmart from April 7-13, Target from June 3-9 and McDonald's from June 24-30.
A second 24-hour economic blackout is also planned for April 18.