Aaron D'Souza wants to showcase what he considers to be the world's greatest athletes, unencumbered by petty things such as steroid regulation.
The Australia-born, London-based businessman is president of the Enhanced Games, an Olympics-style competition of sorts where athletes will not be undergo any sort of drug testing or steroid regulation.
D'Souza told The Associated Press competitors in the Enhanced Games will "obliterate all the world records" by "unlocking human potential."
The Enhanced Games is not without its critics, including the Australian Olympic Committee who has called "the idea "dangerous and irresponsible."
AOC chief executive Matt Carroll said on Monday, "We know next to nothing about this organization but sport needs to be clean and it needs to be safe for all athletes. The Australian Olympic Committee believes the concept of a drug enhanced games is both dangerous and irresponsible.
"The Olympic movement is devoted to clean sport and athletic excellence, celebrating the best in humanity, excellence, friendship and respect."
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