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Couples are now opting for engagement watches rather than rings

Black and pink watches
Black and pink watches
Getty Images

If you're preparing to propose to your sweetheart any time soon, you might want to look at getting them a watch rather than a ring, because apparently, more and more couples are opting for the engagement watch rather than the engagement ring!

The global fashion shopping platform Lyst revealed a 42% increase in searches for 'couple,' 'engagement' and 'wedding' watches, and have predicted a rise in sales of upmarket timepieces.


According to Daily Mail, Morgan Le Caer, a content lead at Lyst, said, "This season, more couples have been forgoing traditional rings as engagement presents, instead opting for gender-neutral watches."

A lot of people believe in the usefulness a watch provides rather than a ring, and a spokesperson from Ernest Jones suggested the rise in engagement watches could also be related to the number of same-sex marriages.

They said, "Our retail colleagues have noted an uplift in people buying watches as both an engagement present and as a wedding day gift."

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