Dallas Cowboys made history today by becoming the first NFL franchise to partner with a digital currency outlet. From the press release:
Today Blockchain.com, one of the world’s most trusted and popular platforms to buy, sell, and trade cryptocurrency, announced it will become the exclusive digital asset partner of the Dallas Cowboys. A historic deal, it’s the first-ever cryptocurrency partnership with an NFL team. The announcement was made by Cowboys Owner and General Manager Jerry Jones and Blockchain.com Co-Founder and CEO Peter Smith at a press conference Wednesday morning at The Star in Frisco.
The agreement will include extensive branding, advertising, content and event opportunities. More specifically, the deal includes club space inside AT&T Stadium, rights to social/digital integrations, highly visible signage within the stadium bowl, as well as extensive TV, radio, and digital advertising. The partnership will also create ways for fans to quickly access Dallas Cowboys content and their Blockchain.com Wallet.
In addition to strong visibility, the partnership will bring together communities both virtually and online via engaging social media promotions. Fans can expect to gain access to exclusive experiences and rewards through their Blockchain.com Wallet ranging from away game VIP trips to player hosted events. The teams will curate inclusive fan experiences with an upcoming “Block Party,” and an educational summit for interested fans to learn more about the digital assets space.
To kick off the celebration with Cowboys fans, Blockchain.com will run a special promotion via blockchain.com/first. Fans who sign up with their email on the landing page and purchase $100+ of crypto within the next week will get a $50 crypto bonus.
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