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Luxury supermarket chain Erewhon sells a bag of eight ice balls for $30

Round ice cubes in small bowl
Round ice cubes in small bowl
Getty Images/Tyas Indayanti

The luxury supermarket chain Erewhon is once again making waves on TikTok, after someone posted a video highlighting the bag of ice the store sells for $30!

According to Erewhon, the Penny Pound Ice focuses on providing "an elegant solution to keeping your beverages chilled without diluting the flavor."


An eight-pack will cost you $29.99, though the ice also apparently "melt[s] slower than traditional ice cubes, ensuring your drink stays colder for longer."

In an interview with Eater, Penny Pound Ice's partner Gordon Bellaver explained that the main difference between their ice and ice you may make at home has to do with the water they start with.

Bellaver said, "When we're making our ice spheres, we're starting from a larger product which is more durable.  The molds are jumping to the final product immediately, which is achievable, but it doesn't have the same structural integrity."

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