Taylor Swift: singer, songwriter, economic lifesaver.
The Federal Reserve Bank of Philadelphia recently confirmed that Taylor Swift has boosted the economy of every city she’s performed in on the Eras Tour.
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Not only that, market research firm QuestionPro says Swift could help add $5 BILLION to the world’s economy with her tour!
Per CBS News, the reserve wrote in the Beige Book, which is published by the regional banks to share information about the state of the economy, “Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city.”
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Chicago set a record for occupied hotel rooms when Swift rolled through town, and Cincinatti saw a similar boost.
Julie Calvert, president and CEO of Visit Cincy, said, “Taylor Swift is a force to be reckoned with. The economic impact Swift creates is staggering, as fans travel from far and wide to attend her concerts, filling hotels, restaurants, and local attractions.
“Swift's influence on tourism is a testament to her ability to captivate audiences and drive economic growth.”
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