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Experts say investing in LEGO will earn you more money than gold

Boxes of Lego on shelf
Boxes of Lego on shelf
Mykal McEldowney/IndyStar / USA TODAY NETWORK

Forget about investing your money in gold, jewelry, cryptocurrency or anything like that. Apparently, there's money to be made with LEGO!

Economists from the Higher School of Economics have found that the market prices of retired Lego sets sold on the secondary market grow by at least 11% annually, which is higher than the average returns provided by gold, large stocks, bonds, and alternative investments!


Victoria Dobrynskaya, an economics and finance professor at HSE and a co-author of the study, said according to Gizmodo, "However, there are other options, such as collectible toys. Tens of thousands of deals are made on the secondary LEGO market. Even taking into account the small prices of most sets, this is a huge market that is not well-known by traditional investors."

LEGO grows in value due to a multitude of reasons, including "the small number of sets produced and the limited number of people who want to sell their Legos after they buy them," as well as the nostalgia of adult fans who "value" the older sets.

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