Gillette's feminine hygiene brand Venus launched a new campaign on Monday. The razor company's latest slogan is "Say Pubic" as a way to defang the common perception that talking about that area is somehow wrong.
According to their press release, 84% of women in the U.S. shave or groom down there. In an effort to make people more confident about their bodies, they're asking ladies to embrace the word through a catchy song. They've also started a new line that's already sold out.