No doubt, a majority of people would say that "new car smell" is one of their favorite scents, and Nissan wants to make sure their calls smell perfect every single time.
That's why they employ Peter Karl Eastland, who has a master’s degree in chemistry and forensic science from Leicester University, and is effectively known as the "Nose of Nissan."
Eastland possesses an incredible sense of smell which allows him to identify more than 15 smell categories, and ensures his ability to make sure each and every car leaving the factory has the perfect "new car smell."
He told the Good News Network, "We aim to provide the best sensory experience for the customer. While tastes and preferences evolve over time, smell remains a constant. Therefore, it is part of our job to make sure that any material we use is always going to be perfect in terms of odor and that all of the senses are harmonized."
David Moss, senior vice president, region research & development, added, "That new car smell isn’t just a consequence of the manufacturing process."
"Months of work are devoted throughout the development phase of the new vehicle to carefully analyze the use of materials and chemicals, such as seat fabric, adhesives, and polymers, to ensure that they don’t combine to generate an unpleasant odor for the car’s occupants."
"It reflects the lengths Nissan goes to in order to make the ownership experience of any new Nissan exactly what our customers hope and expect—even in this very specialiszd area."
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