Pepsi launches new Peeps flavor

Just in time for Easter, marshmallow-flavored cola is a thing.
Pepsi labels are seen on plastic bottles of the soft drink displayed on a store shelf June 13, 2006 in Des Plaines, Illinois.
Photo credit Tim Boyle/ Getty Images

Pepsi is introducing another new flavor this Spring. The soda giant has teamed up with a popular Easter candy to create PEPSI x PEEPS. The cola will have a marshmallow taste mixed into its usual recipe. The packaging is the same color as Peeps using yellow and multiple pastels.

According to People, the only way to get your hands on this drink is winning it via contest. Participants can use #HangingWithMyPEEPS on social media to be entered. I personally think the brands had a missed opportunity by not calling the product "Peepsi" though.

Featured Image Photo Credit: Tim Boyle/ Getty Images