Ulta Beauty is coming to Target!
A new partnership has been announced between the retail giant and the cosmetic shop which will see the rise of mini-beauty shops inside of Target locations across the country.
Neil Saunders, retail industry analyst and managing director of GlobalData, said of the new partnership, "The benefit for Ulta is increased exposure. Ulta has an incredibly successful track record and, before the pandemic, was posting consistently strong growth. However, Ulta has a weaker penetration among younger shoppers -- especially compared to Sephora -- and among those who purchase beauty only occasionally. Target is able to deliver both of these audiences to Ulta."
The 1,000 square-feet mini shops are expected to open in 2021, initially in 100 locations.
Via CNN
