The holiday shopping season is upon us, and if your errands take you to your local Target, get ready for a more friendly, and some might say “flirtatious,” shopping experience.
According to Bloomberg, Target has launched a new initiative with their employees that require them to smile at shoppers within 10 feet, and then as they get closer, make eye contact, wave, say hello, and ask if they need help, and how their day is.
These new edicts are called the “10-4 program internally,” and is among Target’s latest efforts to “make its stores more welcoming and reverse its extended streak of weak sales ahead of the all-important holiday season.”
Target Chief Stores Officer Adrienne Costanzo said in a statement, “Heading into the holiday, we're making adjustments and implementing new ways to increase connection during the most important time of the year."
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