We've all heard the stories of couples getting married at Whataburger or having that as the theme of their birthday party, so this should come as no surprise. The restaurant gets fan artwork. A lot of fan artwork. As a way to put it on display, they created an online gallery called the Whataburger Museum of Art.
The user-generated content can be basically anything: paintings, videos, framed sewings, photography, etc. It just has to represent the brand. The full exhibit can be found HERE.
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