After teasing the performance over the weekend, Travis Scott debuted his new song “4×4” atop Atlanta’s Mercedes-Benz Stadium at the College Football Playoff National Championship halftime show.
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Scott's single, officially set to release January 24, also arrives alongside a philanthropic initiative, a drop of special merchandise that includes a shirt and zip-up hoodie honoring Los Angeles’ first responders— 100% of the net proceeds of which will benefit Direct Relief’s California Wildfire Response Fund. A CD single for “4×4,” also part of the drop and available for pre-order, will contribute to the same cause. You can check out and/or purchase all merchandise — HERE.
Ahead of Scott’s live debut of “4x4” at the January 20th Notre Dame vs. Ohio State game, the rapper previewed the track during an IG LIVE while on his way to WWE’s Monday Night Raw, as the single is set to become the official theme song for Raw.
Scott’s return with "4x4" marks his first solo release since 2023’s Utopia, offering fans of La Flame a glimpse into what’s to come from the chart-topper.
Scott’s philanthropic efforts also make him the latest celeb to join in on the efforts of supporting victims of the Los Angeles wildfires, joining the likes of Beyoncé, Paris Hilton, Eva Longoria and more.
Lady Gaga, Olivia Rodrigo, Joni Mitchell, Anderson .Paak, Stevie Wonder, Jelly Roll, Katy Perry, Billie Eilish, and more are also set to to come together on Thursday, January 30 at Intuit Dome and and Kia Forum, to perform at FireAid, a benefit concert to help raise money for rebuilding communities devastated by wildfires and support efforts to prevent future fire disasters throughout Southern California.