As businesses reopen around the country, many are finding new struggles as a result of some of the safety guidelines that have been implemented. For a spa in New York that specializes in facials, they have seen a dip in business since their guidelines prohibit them from working on customers faces. In order to turn things around Sofie Pavitt Skincare Studio is now offering butt facials for customers looking for a tune up for their backside.
Sofie Pavitt, the owner of the Chinatown spa, was looking for a way to continue her business, even though New York guidelines prohibit her from working on faces. Her solution was to pivot to a different part of the body. “It’s a facial for your booty,” said Pavitt.
The 45-minute treatment costs $159 and includes an exfoliation of the buns, a scrub or an enzyme peel, and a moisturizing mask. “I think after all the time in quarantine, people are in need of some self-care. They’re jumping at the chance to have someone touch them. I don’t think it matters the body part,” said Pavitt. The spa has already lined up clients for this new treatment, and expects more as people look to pamper their backside.
Via New York Post