Dallas native 'Vanilla Ice' uses hit song to promote energy efficiency in appliances

Rob Van Winkle, aka "Vanilla Ice"
Rob Van Winkle, aka "Vanilla Ice" Photo credit © Allen Eyestone via Imagn Content Services, LLC

Dallas-born rapper Robert Van Winkle, also known by his stage name "Vanilla Ice" is teaming up with Samsung to re-release his biggest hit “Ice, Ice Baby” to promote household energy efficiency by reducing our freezers’ temperatures by one degree.

Vanilla Ice, who attended R.L. Turner High School in Carrollton says: “I love living a sustainable lifestyle and being energy efficient is part of that.”

The video promotes Samsung’s new line called “Bespoke Refrigerators.”

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