Whataburger is so beloved in Texas, sometimes its biggest fans want to show off their pride with more than just their food order. Over the years, the Texas-based fast food chain has collaborated with a number of brands to offer different products with the Whataburger logo proudly displayed. Now, Whataburger has announced their second collaboration with Academy Sports + Outdoors, offering a line of apparel that is now available at Academy locations and on the online Whatastore.
Back in 2021, Whataburger announced a collaboration with fellow Texas brand, Academy Sports + Outdoors, to offer a line of Magellan Outdoors apparel with the Whataburger “Flying W” logo on it. Now, the two brands have teamed up again for a new line featuring items for the entire family. According to PR Newswire, the collection includes shirts, shorts, caps, socks, drinkware, coolers, bikes and outdoor games featuring new and limited-edition Whataburger designs.
"These two brands are a great fit. It's been fun to work on a second campaign with Academy and their Magellan Outdoors retail line," said Rich Scheffler, Whataburger executive vice president and chief marketing officer. The new line can be purchased at any Academy location, or on either brand’s online store. With this new collaboration, summer looks in Texas will definitely have a taste of Whataburger.
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