Kings of Leon's NFT sale of their new album When You See Yourself brought in $2 million.
An NFT, or non-fungible token, is wholly unique pieces of digital media, making it different from other fungible cryptocurrencies like Bitcoin, which are largely interchangeable.
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The NFT sale of When You See Yourself offered three different kinds of tokens, including a so-called "golden ticket" that gives the buyer lifetime access to four front-row seats at a Kings of Leon show for each tour. Of the $2 million in sales, Kings of Leon are donating $600,000 to Crew Nation, which supports live music crew members affected by the COVID-19 pandemic.
When You See Yourself, the follow-up to 2016's WALLS, was released last Friday. It includes the lead single "The Bandit."
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