Wawa, Inc. is inviting the community to submit “Day Brightener” stories in honor of its 59th Wawa Day Celebration on April 13, 2023!
Each year, Wawa hosts a celebration in April to thank customers for their support while marking its entrance into the convenience store business back in April of 1964. This year, as Wawa celebrates its 59th anniversary, Wawa is asking for customers’ help in sharing stories to celebrate the store teams and associates who brighten days and create magical moments that shape our communities and fulfill lives every day!
Beginning today, Wednesday, March 1 and running through Friday, March 10, customers are encouraged to visit www.wawa.com/daybrighteners to share an uplifting moment or heartfelt story involving a Wawa experience, team or associate. These submissions will help Wawa honor the people and celebrate the experiences that make it so special!
From a local store throwing a birthday party for a beloved customer, an associate hand-delivering a customer their favorite soup while they’re ill. Or an associate finding baby formula in the middle of a formula shortage and driving an hour to drop it off at a customer’s house (Yes, these all really happened!) Wawa is inviting community members to share stories of how an associate or store team has made a meaningful impact in their lives or shaped moments that make our community special.
Leading up to Wawa Day, the story submissions will allow Wawa to formally document and share them in a very special Wawa Day Celebration on April 13th. Plus, Wawa will choose 10 submissions to be featured and honored in a variety of ways!
how the stories will be celebrated:
• All stories will be Celebrated with Contributions to the Children’s Miracle Network: For every story received, Wawa will make a $50 contribution, up to $50,000, to benefit its national partner, Children’s Miracle Network.
• Special Video Shared on Wawa Social Channels and in Stores: The top ten selected stories will be transformed into an inspiring video campaign and shared with the entire Wawa community on Wawa Day through social media and on screens in stores to inspire positivity and kindness on Wawa Day.
• Wawa Day Celebrations: The ten stores that are the subject of the winning Day Brightener stories will host special events in store with Day Brightener Gift baskets for the story participants and check presentations to local chapters of Children’s Miracle Network hospitals.
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