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B96 Pride collections from major brands that give back to the LGBTQ+ community

Pride collections from major brands that give back to the LGBTQ+ community

Pride
Photo credit Getty Images
By Johnny Lopez, Audacy

As Pride season is set to kickoff on June 1st, many major corporations are unveiling collections to show their allyship with their LGBTQ+ customers.

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While some brands merely add rainbows to merchandise in hopes of scoring sales throughout Pride Month, others show true commitment to deeper issues affecting the diversity of the queer population by donating money all year or giving proceeds from the collections to LGBTQ+ charities and organizations.

Here are some Pride collections from major retailers that actually give back to the LGBTQ+ community.

Target
Photo credit Target

Target

Target partnered with queer-owned brands TomboyX and Humankind for its line of Pride clothing. The chain will give a portion of proceeds from the collection to LGBTQ nonprofit GLSEN.

Shop the entire collection here.

adidas
Photo credit Adidas

Adidas

Featuring sneakers and clothing by queer Australian artist Kris Andrew Small, Adidas’ collection will benefit Athlete Ally, which is focused on ending homophobia and transphobia in sport, and Stonewall UK, which works to forster transformative change in the lives of LGBTQ+ people in the United Kingdom.

Shop the entire collection here.

Converse
Photo credit Converse

Converse

The theme of the Converse Pride collection is "Found Family” and celebrates the individuals that lift one another up across the LGBTQIA+ community. Converse has doubled its pledge in annual grants with partners that include the It Gets Better Project, BAGLY, Out MetroWest, and The Ali Forney Center, amomg others.

Shop the entire collection here.

Calvin Klein
Photo credit Calvin Klein

Calvin Klein

Among the items in Calvin Klein’s This Is Love campaign are Pride-themed underwear, T-shirts, and loungewear. In addition to having raised $400,000 this year to support LGBTQ+ organizations, CK has partnered with PFLAG National and Transgender Law Center to support LGBTQ+ education, inclusion and justice.

Shop the entire collection here.

Crocs
Photo credit Crocs

Crocs

Crocs has launched a line of Pride gear featuring its classic clogs and sandals, along with Jibbitz pins to adorn the shoes. Furthermore, the brand has partnered with GLAAD, the leading media advocacy organization working to accelerate LGBTQ acceptance.

Shop the entire collection here.

Kohl's
Photo credit Kohl's

Kohl’s

With more than 300 products, Kohl’s Pride collection is one of the most extensive, and features clothing, jewelry, shoes and home goods, many of which were made in collaboration with queer artists and brands. The chain is also donating $100,000 to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people.

Shop the entire collection here.

1-800 Flowers
Photo credit 1-800 Flowers

1-800 Flowers

In addition to a gorgeous rainbow bouquet of roses, the floral brand’s Pride collection includes gift sets of cookies, cake pops, mixed nuts and popcorn. 1-800 Flowers is donating 20% of proceeds from the line to GLAAD.

Shop the entire collection here.

Apple
Photo credit Apple

Apple

Apple is launching 2 new Pride Edition watch bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement. Among the advocacy organizations Apple is supporting include The Trevor Project, Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, and PFLAG, among others.

Shop the entire collection here.

Dr. Martens
Photo credit Dr. Martens

Dr. Martens

Dr. Martens’ 1461 Pride shoes come in a sleek white color with a rainbow stripe on the side. This year the brand is donating $200,000 to The Trevor Project in honor of the collection.

Shop the entire collection here.

Related

Disney unveils new Pride Collection with all proceeds supporting LGBTQ+ charities
Disney unveils new Pride Collection with all proceeds supporting LGBTQ+ charities

Audacy may earn commission for products purchased via affiliate links. Prices subject to change.

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