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Stern: NBA's crowded East has many cooks in the kitchen

Giannis Antetokounmpo
Stacy Revere / Staff / Getty Images

Parity at the top of the Eastern Conference has created a unique situation for the NBA, and it's conceivable that multiple teams could make a legitimate run at the championship come springtime.

At this time, the Brooklyn Nets, Chicago Bulls, and Milwaukee Bucks sit a cut above the rest. After winning the Finals last year, Giannis Antetokounmpo and company haven't suffered from any championship hangover, as they currently own the conference's third seed. The new-look Bulls, led by DeMar DeRozan and Lonzo Ball, have brought high-level hoops back to the Windy City. And even without Kyrie Irving, the dangerous one-two punch of Kevin Durant and James Harden has been enough to keep the Nets atop the East standings.


Behind those top three teams, the Miami Heat, Washington Wizards, and Philadelphia 76ers all appear capable of leveling up. Ben Simmons' absence hasn't strongly impacted Philadelphia, and the team's commanding road win over the Golden State Warriors on Saturday should instill confidence in Doc Rivers' squad once again.

Another team to keep an eye on: the Charlotte Hornets. Charlotte has missed second-year phenom LaMelo Ball, who's recently been sidelined with a hip injury, but the trio of Miles Bridges, Kelly Oubre Jr., and Gordan Hayward has stepped up admirably in his absence. The team is performing like an offensive juggernaut, as they lead the NBA in scoring (115.8 average points) and play a selfless brand of basketball that can carry into the playoffs.

Evan Mobley, the third-overall pick in the 2021 NBA draft, has been the driving force behind the Cleveland Cavaliers' resurgence, and he has them poised to be a dark-horse contender. Between Mobley's offensive success -- averaging 13.9 points and 8.9 boards per game -- and defensive toughness, he appears to be a budding all-around superstar. Even amidst a stretch in which they've lost three of four games, it'd be foolish to count out the Atlanta Hawks, given their ability to come up clutch in crunchtime.

Just five-and-a-half games separate the 10th-seeded Boston Celtics and the Nets. With only one-third of the regular season in the rearview mirror, much can change between now and April. Of course, injuries will inevitably play a role, but some teams also take longer than others to hit their stride. Plus, as some teams establish consistency, it'll become much easier to separate the
contenders from the pretenders.

Theoretically, seven teams have the firepower to make a title run. But until Giannis gets knocked off the throne, it's hard to envision anyone in the East beating the Bucks. Their bench weapons can't be ignored, either, as longtime rim bully DeMarcus Cousins and Pat Connaughton -- who's taken his outside shooting game to the next level -- pose issues for opponents.

The good news: once the regular season ends, the shot clock resets, which means anyone who gets hot has a chance. There are no single-elimination games in the NBA, and a series of stellar shooting exhibitions by Trae Young, gritty defensive performances by Miami, or run-and-gun gassers by Bradley Beal and Spencer Dinwiddie could be enough to upset a higher-seeded team.

The level of equality is excellent news for disgruntled basketball fans, who've grown tired of watching the East's goliaths beat down on everyone, year after year. LeBron James represented the conference in nine of eleven Finals since 2011. That span also included a dominant run from the Warriors, which made five consecutive Finals appearances as the West's winner.

Unfortunately, there doesn't seem to be much of a changing of the guard in the Wild West. The reigning conference champion Phoenix Suns appear to be in a two-horse race with the new-look Warriors. Until Donavan Mitchell and Rudy Gobert show up in the playoffs, it's impossible to take the Utah Jazz seriously. And the Memphis Grizzlies remain unproven.

Fortunately, the level of competition in the East should allow several teams to stay in contention late in the season, and into the playoffs. That'll be enough to provide excitement and entertainment until the final buzzer sounds.

Jack Stern is a columnist and an associate producer for CBS Sports Radio. You can follow him on Twitter @J_Stern97.