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Camila Cabello is a 'Bombshell' in new historic Victoria’s Secret ad campaign

The pop star is part of the brand's first ever bilingual campaign

Camila Cabello
Jamie McCarthy/Getty Images

Guess who’s the new face of Victoria Secret? Camila Cabello has signed with the legendary lingerie brand as the new face of their “Bombshell” fragrance.

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“For me, being a Bombshell is being exactly who you are and having the courage to celebrate who you are, every day,” Cabello said in a statement. “I’m excited to join Victoria’s Secret in embracing the Bombshell in every woman.”

The pop star also made an announcement on Instagram sharing that she was honored to be “part of the brand's first ever bilingual campaign.” Next week (May 3-9), Victoria’s Secret will be hosting a pop-up event in New York City to celebrate the iconic collection.

The campaign was captured by renowned photographer Zoey Grossman. Victoria’s Secret Chief Creative Director Raúl Martinez added: “On set, Camila exuded a presence throughout the day that didn't need to be directed – her vibrance and confidence shined through organically. It was all about a celebration of her and her personality that brought this fragrance and campaign to life.” The series of photos showcases Cabello in a variety of looks, from a denim bralette to a sheer jumpsuit.

The “Bam Bam” singer additionally released her third studio album Famila earlier this month. The newly released project debuted at No. 10 on the Billboard 200.

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The pop star is part of the brand's first ever bilingual campaign