With less than a day to go until it is World Emoji Day, we’ve decided to reveal the worlds most popular emoji, most confusing emojis and everything in between based on the findings from the 2021 Global Emoji Trend Report. Because seriously, who doesn’t love emojis?! If you don’t - see ya! 👋 And if you do, welcome to the conversation.
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Despite Gen-Z’s opposition, the most popular, still remains the "laughing crying" 😂 emoji. Which go figure, this proud Millennial actually never uses. Whether it be while texting, captioning or commenting, according to Adobe researchers who surveyed 7,000 users across the United States, the United Kingdom, Germany, France, Japan, Australia, and South Korea, the following round out the top 5 most often used emojis.
The "thumbs up" 👍 - was second most widely used, with "red heart" ❤️ next. Coming in fourth was the "winking kiss" 😘 and completing the top five, the "sad face with a tear" 😢.
Additionally Adobe's Global Trends Report identified the three most confusing emojis as the "eggplant" 🍆, the "peach" 🍑 and the "clown" 🤡. Which honestly we’re still not sure how we feel about.
Speaking of feel, according to the compiled research, those surveyed said that using emojis made them feel better - with more than half saying it had a positive effect on their mental health. Uh yeah, we’re definitely here for that.
Two thirds of people surveyed believed those who sprinkled an emoji or two or three into regular conversation seem friendlier, funnier or cooler than those that didn't, preferring to keep messages perfunctory. (Dang… guilty 🙋♀️ <— does that help)
Carrying right along with the riveting research, it was additionally discovered that nine in ten agreed emojis helped them express themselves better - with a similar proportion saying emojis were a great way of communicating across language barriers #Facts. While 88% of users admitted that they were more empathetic to someone using an emoji, explaining that emojis help forge a deeper connection.
Backing up the survey results, Adobe designer Paul D Hunt stated, "I believe we respond more emotionally to imagery, and so, emoji can help approximate tone of voice, gestures and emotional reactions better with imagery than with words alone."
He continued, “This is the potential strength of emoji: to help us connect more deeply to the feeling behind our messages sent by digital text.”
So get your thumbs ready, World Emoji Day is just one sleep away.