Selena Gomez is using ice cream and beauty products to promote mental health awareness

'I surround myself with people and things that bring positivity and happiness to my life'
Selena Gomez
Selena Gomez Photo credit Axelle/Bauer-Griffin/FilmMagic/Getty Images
By , Audacy

Singer, pop icon, and entrepreneur, Selena Gomez, is bringing together her passion for mental health advocacy and popular brands in an effort to promote services and accessibility during Mental Health Awareness Month.

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Throughout the month of May, Selena’s Serendipity desserts will be partnering with the Rare Impact Fund, part of her Rare Beauty brand, donating $1 from every ice cream pint and product sold, working towards their mission of ensuring services are accessible in educational environments and underserved communities.

"Bringing awareness to mental health is something very personal to me," says Selena. "I am so proud that Serendipity Brands has committed to supporting the Rare Impact Fund and helping people gain much needed access to mental health resources."

"For me, things like music, writing, and being with friends and family make me happy," she exclusively told E! News, "so I surround myself with people and things that bring positivity and happiness to my life.”

"The more in tune I am with this, the better equipped I am to try and implement the coping skills and tools I've learned," she adds. "It's not always easy to talk about how you're feeling," Selena shares. "But having a close friend or family member you trust and can confide in is so important.”

To purchase and make a difference, Serendipity Brands is available to shop via, GoPuff, or Amazon -- and Serendipity3's Frrrozen Hot Chocolate Mix is available via

Throughout the month of May, Mental Health Awareness Month, Audacy will highlight some of our past heart-to-heart talks, in an effort to help raise awareness and reduce the stigma surrounding struggles with mental health and addiction.

I’m Listening aims to encourage those who are dealing with mental health issues to understand they are not alone. If you or anyone you know is struggling with depression or anxiety, please call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255) or contact the Crisis Text Line by texting TALK to 741-741. You can also find more resources here.

For more mental health content, special edition artist interviews, resources, and more head to 365 days a year, I’m Listening is here to provide us all with moments of kindness, community, and support.

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