The Democratic and Republican National Conventions have come to a close, and while the Democrats earned better television ratings, the Republicans delivered a much clearer message.
Christina Bellantoni, professor of professional practice and director of the Annenberg Media Center at the University of Southern California, said Republicans had a message that was a lot easier to get across.
"It was very much, 'You should be afraid, the Democrats are going to destroy America,'" Bellantoni said.
Bellantoni told KCBS Radio that although she thought the DNC was more exciting, voters do want to hear a strong party platform, and the Democrats didn't deliver that.
Instead, the party focused on the diversity within it, said Bellantoni, which didn't clarify much.
"You've got some people who are still anti-Biden on the Democratic side, saying he's too middle-of-the-road, and Kamala Harris is too middle-of-the-road," she added. "But then, you also have the Trump team saying he's the most liberal person to ever have the nomination. You can't have it both ways, and both sides kind of seem to use that as an attack."
Despite that, the Democrats garnered more viewers every night of the DNC than Republicans did for the RNC, and also had more total viewers. President Trump's speech Thursday was the lowest-rated of any presidential nominee since Al Gore in 2000, despite the energy Bellantoni said the President drew from the live audience.
"The cheers of 'Four more years' energized him," she noted, adding that the fireworks show was also a very good production.
"Is that going to change voters minds?" Bellantoni asked. "I doubt it, but you never know."
