COVID-19 Pandemic, Online Shopping Create Dilemma For At-Home Spenders

SWANSEA, WALES - NOVEMBER 26: Staff at the Amazon Swansea fulfilment centre process orders as they prepare for what is expected to be their busiest Christmas on record on November 26, 2010 in Swansea, Wales.
Photo credit Matt Cardy/Getty Images

As one of the lucky people still working remotely, I found myself drawn to social media ads for a stretchy work wardrobe, and it seems I’m not alone.

The rush to do so is certainly helping San Francisco-based online retailer Betabrand.

Betabrand CEO Chris Lindland said sales were down at the start of our new normal, and then things picked up.

"They’ve since begun to rebound, based somewhat on us repositioning our dress pants (and) yoga pants as work from home pants," Lindland said. “In the same way that you came to the thought that you may need some comfy pants, with good fortune many women are doing the same."

It’s also good fortune for his staff who can keep their jobs, including engineers and marketers who are working from home.

The products are made abroad.

But many other retailers are struggling to keep up and staff in distribution centers are risking their lives to get us our stuff.

So, should we only be buying essentials?

Stanford University ethics professor Debra Satz told KCBS Radio that if we can afford it, supporting companies to keep people employed is important. She suggests we look at business practices, shop locally and reward good behavior. 

"What I would focus on is the collective political aspect of this," Satz said.

Voting with your wallet now, then as we come out of the crisis, at the ballot box.

"Do we want to be a society where there are people who feel compelled to go to work even though it’s a huge health risk to them," Satz explained. "Where they don’t have proper equipment to protect themselves, where if they’re sick they have no sick days so they have to go in putting themselves and everybody else at risk?”

Something to consider as you wait await delivery of that fashionable, comfy loungewear.