The Democratic National Committee is making one last push in key battleground states as part of its record $7 million media campaign to get voters to the polls.
The DNC is reportedly spending around $200,000 to deploy mobile billboards in "critical communities" across swing states that direct voters to its "I Will Vote" website, which provides up-to-date national coverage of polling places and voter education information all in one place.
Reports indicate the billboards will be going neighborhood to neighborhood in Ann Arbor and Detroit, Michigan; Atlanta, Georgia; Charlotte and Raleigh, North Carolina; Las Vegas, Nevada; Madison and Milwaukee, Wisconsin; Philadelphia and Pittsburgh, Pennsylvania; and Tempe, Arizona.
The "I Will Vote" campaign is "a testament to Democrats' commitment to and investment in the many communities that make up our strong coalition of voters," said DNC Chair Jaime Harrison. It's the largest-ever investment from the DNC in paid media campaigns.
"This entire election cycle, the Democratic Party has not taken a single vote or community for granted and used every opportunity to engage with the pivotal members of our party that will take us over the finish line on Election Day by electing Democrats up and down the ballot," Harrison said in a statement.
Previous "I Will Vote" ad campaigns from the DNC ran in nine different languages and were directed at Black, Native American, LGBTQ+, Asian American and Native Hawaiian/Pacific Islander, Rural, Haitian and Latino voters.
The DNC said the campaign breaks out of political silos and targets voters with unique and tailored "Get Out the Vote" messaging in the places voters frequent and the mediums they consume in order to reach diverse voters across age and racial demographics with tailored messaging.
The $7 million investment also included a Taylor-Swift themed campaign, lifestyle publications and streaming platforms, and college campus and union member voter mobilization initiatives, each "designed to meet voters – including women and young voters – where they are."
So far, the campaign appears to be paying off. According to the DNC, IWillVote.com has seen its highest traffic ever in an election cycle, with over 1 million daily visitors.
Of course, those website visitors don't automatically translate into votes favoring Democrats and Vice President Kamala Harris. Several final nationwide polls show the 2024 presidential race could be one of the tightest elections in history, with Harris and former President Donald Trump in a dead heat.