The photography company Lifetouch is under fire after a Maryland mother opened her daughter's school photos seeing the company urged parents to pay an extra $12 for portrait "retouching" services.
The retouching services included teeth whitening, skin-tone evening, and blemish removal, something that upset Jennifer Greene, who didn't want her daughter to feel pressured into looking picture-perfect.
Greene shared her experiences with the New York Post, and she told them that when she opened the package, she "was shocked."
Green said that she does not in any way agree with retouching the photos of a child, adding that teaching kids they need to look perfect all the time is wrong.
Another mother, Kristen Loe, took to Twitter earlier this month outraged by Lifetouch removing her child's freckles in their school photos.
The company resent the photos to Loe with the freckles intact.
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Lifetouch has offered retouching options on school portraits in the past, but now they are being offered to students as young as pre-K.
Greene is a travel blogger and social media administrator who was so outraged by the company she took to Twitter and opened up about her feelings.
Green told the Post she never received a response from the company.
Lifetouch did share in a statement to the Post that it is their "goal is always to authentically capture each child we photograph. Photo retouch is an entirely opt-in service that customers choose to add on to photo packages. Most, if not all, school photography companies offer this service and it's an expectation as an available option for schools."
Other companies have reported doing the same thing when it comes to removing blemishes and whitening teeth, but parents continue to ask at what point does it stop?
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