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However, the spending doesn’t end here.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/cm31rgkpu00253d6wqrsaoy5m@published'}, {'data': {'text': 'According to the report, more than $300 million in future advertising time has been booked between Sunday and Election Day as candidates continue to push voters to cast their ballots for them.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/cm31rgkqh00293d6ws3qhmyov@published'}, {'data': {'text': 'The race to see the most spending over the last week is the presidential race, with AdImpact showing that more than $272 million has been spent.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/cm31rgkpk00243d6wmiczgrd8@published'}, {'data': {'text': 'The Trump campaign spent $43.4 million from Oct. 27 to Nov. 2, while the Harris campaign spent $40.7 million, <a href="https://adimpact.com/2024-political-spending-projections-report/">according to the data from AdImpact</a>. However, during that same time frame, Democratic Super PACs have outspent their Republican counterparts, according to the report.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/cm31rgkq200263d6wxnkvbccd@published'}, {'data': {'text': 'The vast majority of the almost $1 billion spent on ads this past week came from down-ballot races across the country.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/cm31rgkqh00283d6wljwpdqx1@published'}, {'data': {'text': 'Senate races have seen $227 million spent in the last week on advertising, with races in Ohio, Pennsylvania, and Texas all spending more than $30 million. In Wisconsin and Michigan, races have spent more than $23 million.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/cm31rgkqa00273d6wotfbo5a3@published'}, {'data': {'text': 'House races have seen more than $208 million in ad spending, with top spenders being New York’s 19th District and California’s 45th District, spending $9 million and $7.5 million, respectively.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/cm31rgkrk002d3d6wlwn16uaf@published'}, {'data': {'text': 'Governors races have spent the least, with just $18 million in spending over the last week. 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Almost $1 billion has been spent on political ads over the last week

By Joe HitiNov 03, 2024

Election Day spending is continuing to reach new heights, with almost $1 billion being spent on political ads up and down the ballot in the last week, a tenth of what’s been spent since the beginning of 2023.

The new report on political spending comes from NBC News, which reports that $994 million has been spent across the last seven days, with $10 billion being spent since January 2023. However, the spending doesn’t end here.

According to the report, more than $300 million in future advertising time has been booked between Sunday and Election Day as candidates continue to push voters to cast their ballots for them.

The race to see the most spending over the last week is the presidential race, with AdImpact showing that more than $272 million has been spent.

The Trump campaign spent $43.4 million from Oct. 27 to Nov. 2, while the Harris campaign spent $40.7 million, according to the data from AdImpact. However, during that same time frame, Democratic Super PACs have outspent their Republican counterparts, according to the report.

The vast majority of the almost $1 billion spent on ads this past week came from down-ballot races across the country.

Senate races have seen $227 million spent in the last week on advertising, with races in Ohio, Pennsylvania, and Texas all spending more than $30 million. In Wisconsin and Michigan, races have spent more than $23 million.

House races have seen more than $208 million in ad spending, with top spenders being New York’s 19th District and California’s 45th District, spending $9 million and $7.5 million, respectively.

Governors races have spent the least, with just $18 million in spending over the last week. The top spender for those races is the New Hampshire gubernatorial race, with $6.7 being spent.

For all other down-ballot races, more than $267 million has been spent on ads. This includes $19 million and $18.5 million being spent on abortion and marijuana referendums in Florida, respectively.

Spending for this election has far outpaced others, as the last presidential election in 2020 saw only $9 billion spent on advertising, compared to the $10.2 billion already spent this election cycle, according to AdImpact.

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