Back in 2020, drinkware company Brümate went viral for their April fool’s prank announcing a new pickled flavored hard seltzer. While that beverage was just a joke at the time, many pickle enthusiasts spoke up, admitting they want this new flavor. Now, Brümate has announced a partnership with Crook & Marker to release a limited edition pickled flavored hard seltzer, just in time for summer.
When Brümate’s April fool’s joke went viral last year, they initially received 10,000 positive responses within 24 hours. Now, they will be releasing 10,000 12-packs of pickle seltzer later this summer. The new alcoholic beverage will come in in 11.5-ounce cans, with only 100 calories, zero sugar and 5% ABV, according to Fox News.
“What started as a joke is officially real. We've teamed up with @bru.mate to bring you Afternoon Dillight — a one-of-a-brine pickiliscious experience that packs a crunch (and a buzz),” said Crook & Marker. No official release date for the drink has been announced, but many pickle fans are hoping to get a taste. Maybe this leads to a pickled flavored revolution.