NEW YORK (1010 WINS) — Alex Rodriguez has teamed up with beauty and wellness company Hims & Hers to launch "The Blur Stick," concealer for men.
The former Yankee, 45, and his ex-fiance, Jennifer Lopez, 51, invested in the company last year and set out to develop the brand’s first makeup line for men.
“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” Rodriguez wrote on Instagram.
"It’s a convenient concealer specifically designed for men that can be used for skin imperfections," Rodriguez added. "Check it out, I think you’ll be surprised how often it comes in handy."
The concealer stick is made with ingredients including aloe extract and jojoba seed, is available in eight shades and costs $17.