Movie theater chain Cinemark is making a push to enhance their entertainment value by expanding their in-theater and online gaming opportunities.
On Tuesday the company announced plans to allow customers to join for drop-in games at select theaters.
In addition, they're partnering with an online gaming company, Mission Control.
“At Cinemark, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films,” Justin McDaniel, Cinemark SVP of Global Content Strategy said in a release. “Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen with our drop-in play as well as collaborate with Mission Control to offer online Cinemark esports leagues.”
Drop-in games are scheduled to begin on June 20 and online gaming on June 21.