The 57th person selected in the NFL Draft will get more than a contract with his team, he’ll also snag a lifetime supply of Heinz ketchup.
The iconic Pittsburgh company has announced it will dub the 57th draft pick Mr. 57, paying homage to the number that has been displayed on Heinz bottles for the past 157 years.
In addition, Pick #57 will also get a Mr. 57 jacket, and a chance to partner with the condiment company.
We'll have to wait until Friday to learn who will etch their name into football, and condiment history when the pick is made during Round 2 of the NFL Draft in Pittsburgh.
A former 57th pick has also joined the campaign with Heinz.
“As a former 57th pick, I know firsthand how much that number can mean,” said Devin Hester. “HEINZ has turned ‘57’ into an icon through its own legacy, and it’s powerful to see that same number elevated on one of the biggest nights in football. Hearing your name called on Draft day is a moment you carry for life, so it’s an honor to welcome the first ‘Mr. 57’ into the club and help launch a new tradition that recognizes the legendary players who make their mark on the game.”
They'll get a red jacket and a lifetime supply of ketchup
They'll get a red jacket and a lifetime supply of ketchup
