The University of Pittsburgh has launched a program to help Pitt student-athletes with their brand and platform.
“Forged Here”, a Name, Image and Likeness (NIL) program is a partnership between Pitt’s Cathy and Pelusi Life Skills Program, the University of Pittsburgh’s Office of Innovation and Entrepreneurship and the Center for Bradning at the Joseph M. Kats Graduate School of Business.
"As it relates to providing our student-athletes with the most extraordinary experience at Pitt, our goal is to be progressive, innovative and helpful in every aspect of their student-athlete experience and the world of name, image and likeness is no different," said University of Pittsburgh Director of Athletics Heather Lyke. "We look forward to helping our student-athletes learn more about this topic and build a transparent relationship with them and their families so we can assist in their efforts or aspirations to maximize compensation and opportunities involving their name, image and likeness."
NIL legislation would allow athletes to profit from their name, image and likeness.