According to a new study, the Pittsburgh Steelers have dropped two spots in the ranking of the most valuable franchises in the NFL, but have increased in value by nearly 20 percent.
Sportico has the Steelers ranked 17th on the 2025 NFL franchise value list, worth $6.51 billion.
That’s a 17 percent increase compared to last year.
Compare that to the most valued franchise in the NFL, once again, the Dallas Cowboys.
Jerry Jones’ organization is worth an estimated $12.8 billion, a 24 percent increase compared to 2024.
The Cowboys are one of the most valuable franchises in all of professional sports.
The Steelers are the top-valued franchise in the AFC North.
Cleveland is 23 at $6.14 billion, Baltimore 24th at $6 billion and Cincinnati is last in the NFL (32nd) at $5.5 billion.
Even if you’re the Bengals and in last place, you’re winning. Cincinnati also saw a 17 percent increase compared to last year.