It appears Apple is about six months away from debuting one of its newest products, a “mixed-reality” headset that is being called a “game-changer for the headset industry” by analyst Ming-Chi Kuo.
Kuo predicted on a Thursday blog post that the device will “likely” see launch in January 2023, and also forecasted that its release could lead to the headset market growing rapidly.
"Although Apple has repeatedly reiterated its focus on AR, I believe Apple AR/MR supporting video see-thru could also offer an excellent immersive experience," Kuo wrote. "Therefore, the launch of Apple AR/MR will further boost the demand for immersive gaming/multimedia entertainment."
Kuo also called the new headset the “most complicated product” Apple has ever developed.
"After Apple launches AR/MR headset, I think Apple's global rivals will compete to imitate it, leading the headset hardware industry to the next stage of rapid growth and benefiting the related services and content ecosystem," he wrote.
The headset is expected to retail around $3,000 when it hits the market and is reported to include a pair of 4K OLED displays, 15 different camera modules, and a powerful chip more akin to the M1 than Apple's A-series.
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