Oscar Mayer bologna has been a childhood favorite for decades, but how would you feel about a bologna-inspired skin care face mask?
The Kraft Heinz brand partnered with Seoul Mamas, a Korean beauty and skin care company, to create "a bologna-inspired face mask that rejuvenates your skin while recapturing that childhood joy."
The limited-edition masks go on sale on Wednesday on Amazon for $5 each, while supplies last.
“Oscar Mayer has a legacy bringing levity to things that have gotten too serious, and beauty is a ripe territory to playfully subvert,” Lindsey Ressler, Sr. Marketing Analyst, Oscar Mayer, said. “Inspired by those who used to playfully make masks out of their bologna as kids, this product was born as a modern-day way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike. This is the latest in our brand movement to create work that feels more like pop-art and less like traditional commercial advertising – inspired by the old, modernized for today.”
The Amazon product listing says in the description, "our bologna has a nickname and it’s B-E-A-U-T-Y," a reference to the 1973 Oscar Mayer jingle, "My Bologna Has a First Name."
Amazon's description clarifies that the mask is not real bologna, and you should "put it on your face, not your sandwich."
The directions to use the mask are simple: cleanse your face, apply the mask, relax for 10-20 minutes, and then remove it.
"The bologna-inspired face masks are the latest way Oscar Mayer brings to life their mantra, 'Keep it Oscar', by staying true to the brand’s rich history of sparking smiles and uniting millions around a love of meat," the company said in a press release.
The face masks promotes skin elasticity thanks to its hydrating and restoring hydrogel. It is intended to "improve hydration and moisture retention, offer anti-inflammatory benefits, and provide protection for the skin."