After months of leaving little monsters wondering when the next Chromatica visual delight would be arriving, Lady Gaga, in partnership with Dom Perignon is ushering us into her "Queendom" with a nod to her Born This Way era included.
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On Tuesday, the superstar unveiled her newest collaboration with the French champagne brand with a new video that shares a connection to LG6. The “fashion film,” entitled The Queendom, is set to the fifth track on the album, “Free Woman” and pays homage to Gaga’s “Born This Way” music video as the singer clutches on to a similar orb that appears in "Born This Way" that contains Gaga dancing in the world designed by visual artist and long-time collaborator, Nick Knight.
As we enter deeper into Gaga’s champagne fantasy-infused world, the artist carries a giant bottle of Dom Perignon and toasts the pink champagne with a group of people as she dances in her pink ensembles. The video serves as a toast to creative freedom and asserts, “Creative freedom is power.”
In a statement about the new collab, Gaga shared, “The Queendom around my collaboration with Dom Pérignon is an expression of the liberating power of creative freedom.”
Hints have been dropped that LG’s Chromatica era is not over yet, and The Queendom video has reignited sparks.
Chromatica producer, BloodPop, told Entertainment Weekly in June 2020 that although the sixth studio album was completed, producers behind the album mused relaunching unreleased tracks to continue Chromatica’s reign.
He shared, “We worked with SOPHIE very early on. She was the first collaborator of those sessions. Those days were fun.” SOPHIE, who tragically passed in January, took the recorded sounds of Lady Gaga’s Lamborghini exhaust and “cut them up into samples” explained Bloodpop, also adding, “We still plan to finish those songs and present something special within the Chromatica universe."
Over the weekend Bloodpop further fanned Chromatica continuation flames after asking fans on Twitter who they’d like to hear on a remix album. Names like Rina Sawayama and Charli XCX have been buzzing.
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