In preparation for his second annual Yee Yee Day event, Granger Smith gave us an exclusive look into where the magic happens at the Yee Yee Headquarters on his farm in Austin, TX. From the CEO’s office to the podcast studio and shipping HQ, Smith let us in on all things Yee Yee.
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“This is where we work, this is the head of our Yee Yee Apparel company, also the head of our touring. We call it the Yee Yee Farm, and I’m going to give you a tour,” Smith said as he welcomed us through the doors. “We’re about to do a big event here this week called, Yee Yee Day,” Smith added. The day will offer Yee Yee fanatics a chance to claim prior best-sellers from the site as well as snag up some new items.
Watch: Granger Smith gives us a tour of the Yee Yee Headquarters
But wait, there’s more! A portion of all proceeds from all sales of Yee Yee Apparel will go to charities the Smith brothers feel a connection to. This is not a new concept for the team, as their focus on philanthropy has resulted in over $250,000 in donations to charities of all kinds over the years.
"It's been a really hard year and so many businesses and charitable organizations are struggling because of the pandemic,” said Smith. “So, being able to give back continues to be paramount to the Yee Yee mission."
The brand name comes from a catchphrase made famous by Smith’s alter-ego, Earl Dibbles Jr, who amuses fans with his country boy ways. Dibbles is quite a vibe as he’s never afraid to flaunt his Country “manners” living his best life in dirty overalls and a ripped white tank with chewing tobacco and an ice cold beer never more than an arm’s distance away.
While the name may provide a laugh for many, the company has seen some serious success. It has become a symbol for hard working Americans who value faith family and the flag through its three-part structure including Yee Yee Apparel, Yee Yee Apparel Socials and Yee Yee Nation.
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