Painters redoing St. Louis landmark – world's largest Amoco sign

ST. LOUIS (KMOX) - We'd previously told you about BP, bringing the Amoco brand back to an iconic local gas station. Now, the world's largest Amoco sign itself is getting a facelift.

Michael Calhoun reports:

It's been known as BP since the Amoco banner was phased out following the 1998 merger between the two oil companies.

Now, in 2019, BP is reviving the Amoco brand for competitive positioning purposes.

BP spokesman Michael Abendhoff explains: "For example, if you have a BP site on one block and down the road you have a competitive brand and they want to join BP, they can do so with the Amoco brand. Then you won't have two BPs."

The landmark station in the Hi-Pointe neighborhood is the first in the area to get the new branding package.

"The history of this location is special to our company and we wanted to bring that heritage back to St. Louis," he said.

This particular station is an exception; the company doesn't plan to convert any other existing BPs to Amoco, instead offering the retro brand to new stations joining the network.