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Fastest growing segment in adult beverage market could soon be pulled from shelves

Federal rule bans them as of December 11

Hemp-derived THC beverages like these Mighty Kind THC seltzers can be found at Total Wine and other large liquor stores throughout Missouri.
Hemp-derived THC beverages like these Mighty Kind THC seltzers can be found at Total Wine and other large liquor stores throughout Missouri.
Mighty Kind Company

Missouri will start pulling hemp-derived THC-infused products from retailer shelves starting today (Nov. 12), but not THC beverages sold at liquor stores. Yet.


Eric Brewer with Total Wine & More says on December 11th, a federal law kicks in that would effectively ban most hemp-derived THC beverages nationwide. Those in his industry are urging Congress to step in and revisit this subject, allowing THC beverages to be regulated like alcohol.

These THC beverages are the fastest growing segment of the adult beverage industry at a time when beer and liquor sales are declining.

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Federal rule bans them as of December 11