MADISON, Ill. (KMOX) – The inaugural NASCAR Cup Series race at World Wide Technology Raceway on June 5th will be called the “Enjoy Illinois 300.”
The Illinois Department of Commerce and Economic Opportunity announced its title sponsorship Monday morning at the facility in Madison.
An economic impact study recently completed by the Rawlings Sports Business Management Department at Maryville University projects the event will produce at least $60 million in economic impact for the region, attracting more than 83,000 fans.
“The Enjoy Illinois 300 establishes Illinois’ own World Wide Technology Raceway as the country’s standout facility for stock car, open-wheel, and drag racing alike,” said Illinois Governor J.B. Pritzker. “Visitors from around the nation have yet another reason to come explore all the Metro-East has to offer. This is an incredible opportunity to showcase Illinois, and we look forward to welcoming NASCAR fans to our great state.”
“As we prepare to host the largest spectator event in the state, we are thrilled to partner with the Illinois Office of Tourism to deliver the best Illinois has to offer,” said Curtis Francois, owner and CEO of World Wide Technology Raceway. “We have worked in close collaboration with Metro-East and St. Louis officials to create one of the nation’s premiere destinations for the motorsports industry and its incredibly passionate fans.”
“From the minute the opportunity came on our radar, Governor Pritzker and the DCEO joined me in making the case to NASCAR that St. Clair County would be the right place for a Cup Series race,” said Rep. Jay Hoffman (D-Belleville). “The fact that the race will be called ‘Enjoy Illinois 300’ is a testament to the state’s commitment and excellence when it comes to executing large-scale events. I look forward to welcoming tens of thousands of NASCAR fans to the Metro-East as they come see everything we have to offer.”
Race week kicks-off Thursday, June 2nd with a NASCAR hauler parade through downtown St. Louis, which will cross the Mississippi River and arrive at the track. Organizers say it’ll help the residents of both Missouri and Illinois celebrate the arrival of drivers and their race teams. A “World of Outlaws” tour event is planned at Tri-City Speedway in nearby Pontoon Beach on Friday, June 3rd. The NASCAR Camping World Truck Series “Toyota 200” is set for Saturday, June 4th at WWTR. Then, the NASCAR Cup Series “Enjoy Illinois 300” will be on Sunday, June 5th.
Entertainment by local, regional, and national music acts is planned all weekend.
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