PHILADELPHIA (KYW Newsradio) — The COVID-19 pandemic caused serious disruption in travel, from the hospitality and tourism industry down to finding a used car to buy.
As a result, there has been some movement in the brands Americans trust in the transportation and mobility sector.
“I wanted to look at trust within the auto and mobility space,” says Joanna Piacenza, Head of Industry Intelligence for Morning Consult, a global data intelligence company responsible for a series of reports on brands and their public perception.
“Mobility is an important term because we're not just looking at car manufacturers or rental cars, we're looking at ride-sharing apps. So we wanted to kind of take the temperature of where consumers were at in trust for specific brands, and trust for the industry overall. And then which brands they're buying the most and if they're using ride-hailing apps more.”
When it comes to the brands Americans trust the most, there were a few key winners.
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One company that stuck out was Ford.
“Ford was the most owned brand. 62% of respondents say they have owned a Ford car at one point in their life, and it's also the stickiest -- so it has the highest share of people saying they've owned several cars from the brand,” Piacenza says.
Not quite as sticky: Chrysler, Dodge, and Buick.
“There are three brands that have that you should keep an eye out for in terms of customer retention, Chrysler, Dodge, and Buick,” Piacenza says.
“They have the largest gaps between former owners and return customers. So that means that people are saying ‘I don't own that brand now but I have in the past and I own something else.’ They had enough of a negative experience with that brand that the next time they chose to purchase a car they went with someone else.”
Piacenza breaks down how car companies gain and lose trust, why warranties are important, and how Americans feel about Uber and Lyft on the KYW Newsradio In-Depth Podcast. Listen above in your podcast player.
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